In a Nutshell...
Enrique is a seasoned growth marketing executive and certified Agile PMP with 11+ years of international ecommerce experience, during which he's created aggressive and profitable revenue-growth strategies for multi-million dollar brands in the tech, entertainment, and direct-to-consumer industries.
He leverages a well-balanced background (corporate, agencies, startups) to relentlessly look for new ways to maximize business performance. Through Design Thinking and transformational leadership techniques, he continually seeks new ways to bring out the best in himself and his team.
Main Areas of Expertise:
Go-to-Market Strategies: Competitive analysis, product/market fit, brand positioning strategy, audience development.
360 Omni-Channel Media Campaigns: TV, search engine marketing, display, video, social, affiliates, email, radio, programmatic.
Ecommerce Optimization: User Journey & Sales funnel optimization, Advanced Analytics, Multi-layered Audience Research, Performance Forecasting & Attribution.
Proactive Leadership: Process Reengineering & Design Thinking, OKRs/Goal-Setting, P&L Management, Holistic Employee Development Plans.
Career Highlights

Investor & Advisor | DvG Ventures (2020-Current)
Startup investment fund focused on identifying and maximizing high-growth market segments for eCommerce-driven consumer brands and products in overlooked niches. Lead Counselor on all Marketing, Branding, Analytics, Ecommerce, Advertising, and Business-Growth initiatives.
Investment Portfolio includes:
-Sofia the Brave®:
Premium line of educational, STEM, and early-stimulation toys for kids with special needs.
-Kaan Pet Products®: Social-profit brand that supports animal shelters/nonprofits by designing, producing, and selling hand-crafted pet collars and leashes made by talented indigenous artisans from Central and South America.
-BioCase®: Environmentally-friendly line of consumable home-goods products.
-Alchemie Fitness®: Premium line of fitness and wellness products for Yoga, HiiT, and Meditation.
Head of Digital Marketing | Mathnasium Global Franchises (2020-Current) 
OA Inc. specializes in incubating, scaling, and managing a portfolio of highly successful brands and mobile apps within the self-help, meditation, entertainment, and lifestyle categories.
Enrique led the efficient and scalable growth of all customer acquisition and revenue-driving media efforts for a portfolio of highly successful mobile apps and eCommerce brands.
Acquisition Marketing Director | Outlook Amusements Inc. (2016-2020)OA Inc. specializes in incubating, scaling, and managing a portfolio of highly successful brands and mobile apps within the self-help, meditation, entertainment, and lifestyle categories.
Enrique led the efficient and scalable growth of all customer acquisition and revenue-driving media efforts for a portfolio of highly successful mobile apps and eCommerce brands.
Sr. Marketing Manager | The Gerson Lehrman Group (2014-2016) 
GLG is one of the world’s largest business consulting firms, allowing businesses to quickly on-board highly specialized consultants in a structured and transparent manner through its industry-leading compliance framework.
As a Senior Digital Marketing Manager, Enrique collaborated with fortune 500 companies and startups alike, leading the development of performance-based marketing projects that focused on user acquisition, media strategy, app development, and e-commerce.
Brand Marketing Manager | Cinepolis Luxury Cinemas (2011-2014) 
Cinepolis, the 4th largest cinema chain in the world, expanded its footprint into the US Market in 2011 with its exclusive “Luxury Cinema” concept, offering guests reserved premium seating, in-theater dining, cocktails, and exceptional venues.
Major achievements include:
-Pitched, strategized and oversaw the development of an eCommerce-enabled website and mobile apps for all US-based cinemas. As a result: Online sales shifted from 20% to 70% in 6 months, increasing yearly revenue by 4% from online purchase fees alone. Digital media ROI also saw an increase of 172% YoY as a result of giving customers the option of buying tickets online.
-Strategized and implemented initiatives for digital customer acquisition, media plans, and sales funnel optimization: Managed all social media channels, brand sentiment monitoring, analytics, and marketing reporting dashboards. Planned all grand openings for new cinemas, major studio events, sponsorships, and brand partnerships.
Digital Account Manager | Leo Burnett/Starcom Media (2008-2011)
As one of the world’s largest agency networks with 98 offices and 10,000 employees, Leo Burnett offers 80 years of experience creating iconic campaigns for clients such as Coca-Cola, Kellogg’s, McDonald’s, Nintendo, P&G, and Samsung. 
Enrique managed digital media campaigns for Holiday Inn Express, Nutella, and Ferrero Rocher.