In a Nutshell...
Enrique is an IKIGAI-driven marketing & sales executive known for building teams and strategies that have generated over $120MM in revenue growth for ecommerce brands, fortune 500 companies, venture-backed startups, and mission-driven organizations in the tech, direct-to-consumer, and entertainment industries.
Through design thinking, agile workflows, and transformational leadership methodologies, Enrique continually finds new ways to maximize his team's and his own performance.
- Areas of Expertise -
🚀 Go-to-Market Strategies
Developing and optimizing methodical marketing frameworks and scalable revenue-generation strategies..
Developing and optimizing methodical marketing frameworks and scalable revenue-generation strategies..
🎯 Performance Marketing & Media
Maximizing ROI of the media trifecta (paid/owned/earned) through integrated, full-funnel, multi-channel strategies..
Maximizing ROI of the media trifecta (paid/owned/earned) through integrated, full-funnel, multi-channel strategies..
📊 Data Analysis & Business Intelligence
Fostering a ‘data-first’ culture and building reporting systems that enable timely access to actionable data.
Fostering a ‘data-first’ culture and building reporting systems that enable timely access to actionable data.
🏆 Team Building & Corporate Development
Proven track record of developing autonomous, self-motivated, goal-oriented teams in fast-growth environments.
Proven track record of developing autonomous, self-motivated, goal-oriented teams in fast-growth environments.
🥇 Executive Leadership
Investor & Industry relationships, P&L management, OKRs (goal-setting), business modeling, and financial forecasting.
Investor & Industry relationships, P&L management, OKRs (goal-setting), business modeling, and financial forecasting.
- Board Member & Advisory Roles -
Co-Founder | Sofia the Brave
Sofia the Brave distills the power of pediatric occupational & speech therapy into fully-personalized educational gameplay programs. Every program includes a curated selection of toys, trackers, and gameplay activity guides developed by certified pediatric therapists. Sofia the Brave is backed by DvG Ventures.
Sofia the Brave distills the power of pediatric occupational & speech therapy into fully-personalized educational gameplay programs. Every program includes a curated selection of toys, trackers, and gameplay activity guides developed by certified pediatric therapists. Sofia the Brave is backed by DvG Ventures.
Executive Advisor & Interim Chief Growth Officer - Vitalxchange
Vitalxchange is a pre-seed "All-in-one Parenting Support Platform" that provides access to pediatric experts, on-demand coaching, and the most inclusive peer-support network. Lead advisor for all direct-to-consumer marketing strategies and ecommerce optimization frameworks (UX/CRO). Vitalxchange was founded by Ph.D., Charu Ramanathan ($100M+ in previous exits).
Vitalxchange is a pre-seed "All-in-one Parenting Support Platform" that provides access to pediatric experts, on-demand coaching, and the most inclusive peer-support network. Lead advisor for all direct-to-consumer marketing strategies and ecommerce optimization frameworks (UX/CRO). Vitalxchange was founded by Ph.D., Charu Ramanathan ($100M+ in previous exits).
Investor & Board Member - DvG Ventures
Pre-seed investment fund focused on identifying and developing underserved and overlooked market niches through purpose-driven brands and products. Investment Portfolio includes:
➤ Sofia the Brave®: Premium line of educational toys and subscription programs for kids with special needs.
➤ Kaan Pet Products®: Hand-crafted pet collars and leashes made by indigenous artisans from Central America.
➤ Biohōm®: Environmentally-friendly product line of everyday consumables and household items.
Pre-seed investment fund focused on identifying and developing underserved and overlooked market niches through purpose-driven brands and products. Investment Portfolio includes:
➤ Sofia the Brave®: Premium line of educational toys and subscription programs for kids with special needs.
➤ Kaan Pet Products®: Hand-crafted pet collars and leashes made by indigenous artisans from Central America.
➤ Biohōm®: Environmentally-friendly product line of everyday consumables and household items.
Advisor, UX Certificate Program - University of California Santa Barbara
The Customer Experience (CX) Certificate Program at UCSB provides students with industry-leading marketing practices.
Provide guidance to UCSB faculty to help strengthen the curriculum of the User Experience certificate program by sharing strategic insights around industry best practices and innovative trends, occasionally participating as a guest speaker.
The Customer Experience (CX) Certificate Program at UCSB provides students with industry-leading marketing practices.
Provide guidance to UCSB faculty to help strengthen the curriculum of the User Experience certificate program by sharing strategic insights around industry best practices and innovative trends, occasionally participating as a guest speaker.
Board member, Community Affairs - Apoyo Financiero
For 15+ years, Apoyo Financiero has provided financial literacy and affordable, non-predatory loans to low-income families.
My seasonal role entails assisting with strategizing new initiatives to support low-income families, occasionally acting as a spokesperson in media events, conferences, and other speaking engagements.
For 15+ years, Apoyo Financiero has provided financial literacy and affordable, non-predatory loans to low-income families.
My seasonal role entails assisting with strategizing new initiatives to support low-income families, occasionally acting as a spokesperson in media events, conferences, and other speaking engagements.
- Career Highlights -
Head of Growth Marketing, MiSalud Health
MiSalud is the only culturally-inclusive healthcare platform in the US that provides immediate, unlimited, and truly-affordable access to multilingual health professionals. MiSalud Health was founded by serial entrepreneur Bismarck Lepe ($900M+ in previous exits) and backed by Magnify Ventures, Chris Sacca's Lowercase Capital, Ulu Ventures, Samsung Next, and Rise Capital.
MiSalud is the only culturally-inclusive healthcare platform in the US that provides immediate, unlimited, and truly-affordable access to multilingual health professionals. MiSalud Health was founded by serial entrepreneur Bismarck Lepe ($900M+ in previous exits) and backed by Magnify Ventures, Chris Sacca's Lowercase Capital, Ulu Ventures, Samsung Next, and Rise Capital.
Senior Marketing Mgr. (L7), Amazon
Led one of the teams in charge of driving the growth of Amazon Prime memberships in the APAC and EMEA regions, through performance media and strategic partnerships with telecom giants, such as Vodafone, Telefónica, Telstra, and Rakuten.
Led one of the teams in charge of driving the growth of Amazon Prime memberships in the APAC and EMEA regions, through performance media and strategic partnerships with telecom giants, such as Vodafone, Telefónica, Telstra, and Rakuten.
Sr. Director of Product Marketing, Mathnasium Global Franchises
With 1,000+ locations worldwide, Mathnasium is the #1 math-learning franchise in the world. Led all national B2C marketing initiatives to drive student enrollment & supported all national and international B2B franchise development efforts for Mathnasium, the largest math-learning franchise in the world (1,200+ locations globally).
With 1,000+ locations worldwide, Mathnasium is the #1 math-learning franchise in the world. Led all national B2C marketing initiatives to drive student enrollment & supported all national and international B2B franchise development efforts for Mathnasium, the largest math-learning franchise in the world (1,200+ locations globally).
Director, Product Marketing, OA Ventures
OA manages and accelerates the growth of a highly successful portfolio of mobile apps in the self-help and entertainment space.
Enrique led the performance media team, overseeing all national & international direct-to-consumer media strategies and managing a full-funnel multi-million monthly media budget across offline and online channels.
OA manages and accelerates the growth of a highly successful portfolio of mobile apps in the self-help and entertainment space.
Enrique led the performance media team, overseeing all national & international direct-to-consumer media strategies and managing a full-funnel multi-million monthly media budget across offline and online channels.
Co-Founder & COO, GEMAC Environmental ($1.2MM exit)
Strategized and led the development of a custom-made 'reverse-logistics' digital platform, enabling companies to manage their customer returns in profitable and environmentally-appropriate ways. The platform was eventually licensed and sold to Walmart and Costco for $1.2MM dollars.
Strategized and led the development of a custom-made 'reverse-logistics' digital platform, enabling companies to manage their customer returns in profitable and environmentally-appropriate ways. The platform was eventually licensed and sold to Walmart and Costco for $1.2MM dollars.
Manager, Brand Marketing - Cinepolis Luxury Cinemas (click here for case study)
Cinepolis, the 4th largest cinema chain in the world, expanded its footprint into the US Market in 2011 with its exclusive “Luxury Cinema” concept; offering guests reserved premium seating, in-theater dining, cocktails, and exceptional venues. Led all e-commerce, funnel optimization (mobile app & website), performance paid media, and event marketing efforts for all US-based Cinemas.
Cinepolis, the 4th largest cinema chain in the world, expanded its footprint into the US Market in 2011 with its exclusive “Luxury Cinema” concept; offering guests reserved premium seating, in-theater dining, cocktails, and exceptional venues. Led all e-commerce, funnel optimization (mobile app & website), performance paid media, and event marketing efforts for all US-based Cinemas.
Manager, Digital Campaigns - Leo Burnett
As one of the world’s largest agency networks with 98 offices and 10,000 employees, Leo Burnett offers 80 years of experience creating iconic campaigns for clients such as Coca-Cola, Kellogg’s, McDonald’s, Nintendo, P&G, and Samsung.
Account Executive for Nutella and Ferrero Rocher, managing all digital campaign efforts on Facebook and Google.
As one of the world’s largest agency networks with 98 offices and 10,000 employees, Leo Burnett offers 80 years of experience creating iconic campaigns for clients such as Coca-Cola, Kellogg’s, McDonald’s, Nintendo, P&G, and Samsung.
Account Executive for Nutella and Ferrero Rocher, managing all digital campaign efforts on Facebook and Google.